BRAND & WEBSITE DESIGNJordy Vaughn Music
A soulful brand and digital home
Jordy Vaughn is a Minneapolis-based singer, songwriter, and voice teacher whose music blends elements of folk, jazz, and soul. She came to me looking for a cohesive brand and website that captured her sound, showcased her work, and gave her more confidence when reaching out for bookings and new opportunities.
SERVICES: Brand strategy, brand identity design, website design, development and copywriting, social media graphics
Behind the brand
Jordy’s music is soulful, expressive, and uniquely her, so her brand needed to feel the same way. We created a visual direction inspired by moody, celestial elements balanced with warmth and light, giving her an identity that feels artistic and memorable without distracting from the real star of the show: her music.
From there, we carried the brand into a custom website that gave Jordy a professional digital home to share her music, tell her story, promote performances, and connect with potential venues and clients.
The finished brand and website gave Jordy more than a cohesive online presence. They gave her a platform that felt like a true reflection of who she is as an artist and the confidence to put herself out there and pursue new opportunities.
Working with Jenna was such a beautiful experience! Jenna took my ideas and inspirations for the project into careful consideration and created a beautiful website that really captures the essence of who I am as an artist. I am really grateful for our work together and I highly recommend her services!
- Jordy Vaughn Music
