Grace & Lucille Interiors

A warm, welcoming brand that makes beautiful interiors feel within reach.

Grace & Lucille Interiors helps people create homes they genuinely love living in and feel proud to share. We created a fresh, approachable identity that reflects Heather’s warm personality and her belief that your dream home doesn’t have to feel out of reach.

BRAND STRATEGY
BRAND IDENTITY DESIGN
WEBSITE DESIGN
COLLATERAL DESIGN

The story behind the brand

Heather believes great interior design shouldn’t feel intimidating or unattainable. With the right guidance, you can create a home that feels beautiful, personal, and completely your own.

Her brand needed to capture that same feeling. We created an identity that feels warm, neutral, and fresh, balancing a refined aesthetic with an approachable personality that invites people in rather than making beautiful design feel out of reach.

The finished brand feels distinctly Grace & Lucille. It’s cohesive, welcoming, and true to Heather, giving her an identity she can confidently build her business around.

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THE MARCH GROUP

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THE SOLARA HOUSE