BRAND & LOGO DESIGNColor My Season
A bold, feminine brand designed to help women feel confident in their colors and themselves.
Color My Season helps women discover the colors that make them look and feel their best through personalized color analysis. We created a modern visual identity that captures the confidence, empowerment, and joy at the heart of the experience.
The result: A cohesive brand that feels elegant, confident and empowering
Color My Season is about more than finding the right colors. It’s about helping women feel confident in what they wear and empowered to own their personal style. Ashley and Alex wanted a visual identity that captured that feeling while balancing modern femininity with strength and boldness.
Every detail was designed with intention, including a custom emblem inspired by a color wheel. Its four quadrants represent the natural seasons, while 16 individual lines nod to Color My Season’s unique 16-season color analysis system.
The finished identity feels elegant, confident, and distinctly Color My Season, giving the business a cohesive brand that reflects the experience they’ve created and a strong foundation to grow from.
